But with a seemingly infinite dating pool, especially in major cities, it can be really hard to figure out who might make a good match, and how to present yourself so as to find one.
They found that trying too hard to impress someone was one common downfall.
The days of looking down on online dating as a last resort for losers are past us.
Many of our clients are successful, personable people who would make someone a great partner but they struggle to write a profile that highlights their attributes and is not just a carbon copy of a hundred other profiles out there.
Here’s how to avoid the common pitfalls of the well-meaning profile writer: If you look at ten random profiles right now, I bet you’ll find the same common themes: everyone is fun, outgoing and adventurous, with a great sense of humour, loves travelling, eating out and, of course, long walks along the beach.
While these responses are all OK, after a while they sound generic and same-same.
To stand out in the online crowd you need a profile that is unique and compelling – turn the ordinary into extraordinary.
And no, I don’t mean listing naked bungee jumping or trekking across the Himalayas as your usual weekend activities.
For example, “my profiterole chocolate tower is always a hit” sounds far more enticing than “I like cooking”.
Some were disqualified for being basic-looking bros with too-big arm muscles, and some for trying too hard to be hip, whether emphasizing their DJ gigs or having super hipster photos.